Hi! I am Matt!
With 15 years of experience in brand leadership across three countries and five continents, I bring a global perspective to marketing strategy.
Fluent in four languages, I have successfully led multilingual, multi-channel initiatives that drive brand awareness and engagement. As a brand builder and innovator, I am passionate about enhancing processes and creating efficient solutions that deliver measurable impact.
What I bring to the table?
Financial services marketing expertise: 5 years of experience developing campaigns for Capital Group and TD Bank, delivering high-performing campaigns.
Automotive marketing expertise: 5 years of experience developing brands such as Nissan and GMC in the Gulf region and in the Middle East. With a great team, we have helped Nissan become the most awarded automotive brand in the GCC during my tenure.
Strategic leadership: Over 7 years of leading teams and guiding cross-disciplinary collaborations to deliver high-performing campaigns
Stakeholder and Project Management: managing large-scale scopes of work, aligning multi-matrix stakeholder organizations and ensuring seamless execution.
Global and local market expertise: Experience developing regional and local campaigns from scratch, as well as adapting global work to meet local relevance.
Creative and data driven mindset: A strong understanding of consumer insights, storytelling and performance-driven marketing.
Reach out for a discussion, for a coffee or to just connect!
