The Hot and Bothered campaign aimed to break the taboo surrounding menopause and raise awareness about its impact and the stigma associated with it.

This 360-degree campaign included a variety of traditional media (OLV, print, OOH, digital, etc.), as well as collaborations with celebrities, influencers, and PR and Peace Collective (apparel store) to amplify the message.

It was an exciting, fulfilling and impactful initiative to educate Canadians (and the world!) on this important issue.