TD Bank – Strategic Sponsorships, Brand Marketing, and Digital Ecosystem Leadership

While TD does not allow public sharing of creative work, here’s a summary of the initiatives I led and the value I delivered during my time overseeing one of the bank’s largest marketing portfolios.

Driving Cultural Relevance Through Sponsorships
I led TD’s national sports and music sponsorship strategy, managing marquee partnerships with the Toronto Blue Jays, Vancouver Canucks, and Redblacks, alongside major music properties like the JUNOS, CCMAs, ECMAs, and festivals across the country. My role extended beyond event execution, I helped evolve TD’s presence into a platform for cultural connection, aligning with key moments like Pride and community-driven initiatives across Canada.

Leadership in Execution:
I coordinated large-scale, cross-functional teams including internal marketing, legal, compliance, creative, production partners, and talent to ensure seamless delivery and consistent brand expression.

Elevating Brand and Influencer Strategy Across Business Lines
Midway through my tenure, I was tapped to lead brand and influencer marketing for critical lines of business, including:

  • Wealth Management

  • Insurance

  • Everyday Banking

I developed integrated campaign strategies tailored to each audience segment, activated influencer partnerships with measurable engagement, and worked closely with TD teams and agency partners to ensure delivery met both brand and compliance standards.

Digital Experience Leadership
I also owned the digital ecosystem strategy for the account, leading content planning, UX-focused creative development, and the launch of multiple campaign-specific websites. My work ensured brand consistency, optimized user journeys, and aligned with stringent regulatory requirements.

Key Strengths Delivered:

  • Strategic alignment across business lines and customer segments

  • Multi-million-dollar sponsorship oversight and cultural brand activation

  • Digital-first, insight-led execution in a complex, regulated environment

  • Deep experience translating brand ambition into real, measurable outcomes